EAG Expo Attracts International Visitors
Seventeen percent of attendees at the EAG Expo traveled from outside the UK, highlighting the event's growing international appeal. Data released by the organizers revealed that the 2026 edition of EAG Expo, alongside the co-located SIE and London Casino and Gaming Show, drew industry professionals from 52 countries.
Among the top ten nations represented, excluding the UK, were:
- Ireland: 82 visitors
- Germany: 40 visitors
- Netherlands: 36 visitors
- Italy: 35 visitors
- Belgium: 34 visitors
- Sweden: 33 visitors
- France: 29 visitors
- Poland: 24 visitors
- Spain: 23 visitors
- United States: 23 visitors
The number of unique visitors remained steady at 4,282, compared to 4,306 in 2025, indicating a slight decrease of 0.6 percent. The event featured 2,043 businesses, an increase from 1,973 in 2025. EAG has demonstrated its capacity to draw buyers from various out-of-home entertainment sectors, with attendees' interests distributed as follows:
- FEC/Bowling/Indoor Play: 25 percent
- Adult Gaming Centres: 12 percent
- Pubs and Clubs: 11 percent
- Visitor Attractions: 8 percent
- Casino: 7 percent
- Competitive Socialising: 3 percent
- Bingo: 3 percent
Reflections from the Chairman
In his remarks as show Chairman, Nick Harding praised the event's ability to bring together various sectors, stating, “EAG 2026 showcased amusements, gaming, and immersive entertainment in a dynamic three-day event filled with innovation. An impressive 86 percent of attendees were decision-makers, making it a significant buying show.”
Harding noted the event's record exhibition footprint of over 6,000 square meters and its role as a vibrant platform for product launches and networking opportunities.
He highlighted the consistent participation throughout the event and the positive impact of the co-location with SIE and LCG, enhancing the breadth of businesses represented.
Preparations for EAG Expo 2027 have begun, with 49 percent of exhibition space already rebooked shortly after the 2026 event concluded. Harding attributed this unprecedented rebooking volume to positive feedback from exhibitors.
Exhibitor Reactions
Exhibitors have expressed enthusiasm regarding their experiences at the EAG Expo. Andrew Ludlow, Group Chief Executive of Boomerang Digital, commented on the strong customer feedback and order volume, stating, “The feedback and secured orders exceeded anything from previous trade shows.”
James Luck from Kashing noted their successful experience, while Andy Tipple of Blueprint Operations confirmed they met and exceeded their expectations. Quentin Stott from Reflex Gaming described this year's show as one of the best experiences, and Fivos Polymniou from Ask Global Solutions called EAG a “catalyst for tangible progress.”
The combination of commerce and community at EAG continues to be a focal point for its organizers and participants alike, reinforcing its status as a crucial event in the out-of-home entertainment sector.
